Incore Legends In Marketing: Jagdish Sheth
The Incore Legends in Marketing Series was created to provide insight and historical perspective into some of the great marketing thinkers of the twentieth century. Jagdish N. Sheth is the first to be profiled in his fifth decade in the field.
Beginning with A Theory of Buyer Behavior, his contributions span forty-five years, hundreds of academic articles and dozens of books. The highlights of his work showcased in these eight
volumes place him firmly as a Legend in Marketing.
1 Consumer Behavior: Conceptual Foundations
2 Consumer Behavior: Empirical Research
3 Visioning the Future
4 International Marketing
5 Managerial Marketing: The Early Years
6 Managerial Marketing: Current Thought
7 Organizational Buyer Behavior
8 Relationship Marketing
- Item #: ILM01
